Brunswick Corporation : Boston Whaler Honored with 12th Consecutive NMMA Customer Satisfaction Index Award

Edgewater, Fla. (Sept. 17, 2015) — Boston Whaler has been recognized for excellence in customer service for the 12th year in a row, earning a 2015 Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association (NMMA). One of only 45 recipients nationwide to receive this honor, Boston Whaler earned its award in the Fiberglass Outboard Boats category during the recent 2015 International BoatBuilders Exhibition and Conference (IBEX) in Louisville, Ky.

“We’re extremely proud to have received this award for the twelfth straight year,” said Huw Bower, president of Boston Whaler. “This achievement is a tribute not only to our world-class dealer network, but also our loyal customers, who’ve remained our focus since building that first unsinkable boat. I’m confident we’ll continue this trend for many years to come.”

The CSI Awards measure customer satisfaction, only recognizing boat and engine manufacturers that receive the highest marks. To satisfy the requirements for the Marine Industry CSI Awards, Boston Whaler achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past year. This score is based on information provided directly by nearly 60,000 consumers who purchased a new boat or engine during the period from April 1, 2014 to March 31, 2015.

About Boston Whaler: For more than 50 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company’s unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 11 to 37 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend™, please visit Boston Whaler is owned by Brunswick Corporation, the largest marine manufacturer in the world.

About Brunswick: Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood and Whale marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, Diversified Marine, BLA and Bell RPG parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life Fitness, Hammer Strength and SCIFIT fitness equipment, and Brunswick billiards tables, accessories and game room furniture and InMovement products and services for productive well-being. For more information, visit

SOURCE: Brunswick