KNOXVILLE, Tenn. (May 7, 2014) Sea Ray’s recently launched L-Class yachts have ushered in a new era in luxury yachting, with impeccable style built on a foundation of exceptional substance. To celebrate this new age of inspired luxury, Sea Ray is sending the L-Class flagship, the L650 Fly, on a tour of the East Coast of the United States, with invitation-only events in six major yachting ports of call.
“The L-Class represents a new paradigm for us and for yachting in general,” said Sea Ray Group President Tim Schiek. “True style must be backed up by true performance, and with the L650 Fly we’ve shown that America’s leading boat company can combine world-class aesthetics and grace with the power, functionality, reliability and ingenuity that only Sea Ray can provide. We are all very proud of this yacht and the L-Class program, and are excited to share it with true yachting aficionados everywhere.”
Each event on the L-Class Coastal Tour Experience will be held at a remarkable private waterfront residence where invited guests can take their time enjoying not only the L650Fly, but also offerings from several carefully selected luxury goods providers.
“The L-Class and the L650 Fly have changed the landscape in the luxury yachting sector, and so we felt we needed to introduce the L650 Fly to its potential buyers with a new level of sophistication,” said Matt Guilford, the Sea Ray Group’s vice president of marketing. “These upscale, exclusive events will feature the same kind of attention to detail and personalization that the L650 Fly will deliver to its owners.”
The L-Class Coastal Tour Experience is sponsored by an exclusive group of luxury brands, including Aston Martin showcasing their latest offering of renowned sports cars, Ghurka debuting their fine leather goods, and the William Grant Group featuring Glenfiddich Speyside single malt Scotch whisky and other fine spirits.
“Sea Ray’s L-Class offering entails so much more than standard-setting vessels; it’s a comprehensive, personalized approach to yacht acquisition and ownership. Sea Ray and our dealers have unparalleled resources when it comes to service and responsiveness in North America, and we’re pleased to introduce this luxurious experience to potential owners in an intimate setting reflective of the L-Class ethos,” said Schiek.
High-resolution images of the L650 Fly can be downloaded here.
ABOUT SEA RAY
Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 18 to 65 feet, Sea Ray makes a boat for every lifestyleeach built with a unique commitment to quality, craftsmanship and excellence throughout. Additional information about Sea Ray is available at www.searay.com.
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity” in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, and Uttern boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and table tennis. For more information, visit http://www.brunswick.com.
About Aston Martin
Aston Martin is a modern, exclusive sports car brand with a unique heritage instantly recognized around the world. In distinctively fusing the latest technology, time-honoured craftsmanship and graceful styling to produce a range of critically acclaimed performance sports cars, Aston Martin has been elevated to a position as one of the world’s most revered brands.
Now in its 101st year, the globally renowned British luxury sports car maker currently offers its strongest ever product line-up, with the introductions of three new cars in 2013 the Vanquish Volante, V12 Vantage S and four-door Rapide S adding to the Vanquish coupe, DB9 and V8 Vantage.
Founded in Connecticut in 1975, Ghurka has served as a symbol of superior American leather craftsmanship for forty years. Ghurka bags and accessories are handmade by master artisans committed to a tradition of superior craftsmanship, superb functionality and timeless American style. Every item that bears the Ghurka mark remains loyal to our heritage of exacting design and trademark manufacturing processes and is built to provide a lifetime of use and enjoyment. With ongoing design innovations firmly rooted in Ghurka’s heritage and principals, we are committed to addressing the portage needs of our clients with style and grace.
Perhaps what best defines a Ghurka bag is its ability to operate in all worlds equally and admirably: From East to West, from city to country. A Ghurka bag is as international as it is American, as cosmopolitan as it is local, as rooted in history as it is constantly changing. Every new scratch is indicative of a past adventure and anticipates the next journey.
The Ghurka collection is available exclusively at our flagship stores at 781 Fifth Avenue and 65 Prince Street in New York City, 245 Post Street in San Francisco, through the Ghurka website, and at select fine retailers. To shop online or learn more about Ghurka please visit www.GHURKA.com
SOURCE: Sea Ray